Visiting Artist Series
Business of Mosaics Seminar: Proposals, Contracts, Portfolio, Pricing and More with Laurel True
Join mosaic artist and entrepreneur Laurel True for this informative one-day seminar focused on how to successfully launch, grow and sustain your mosaic business while also staying grounded and fulfilled as an artist.
True draws on her extensive experience as a professional mosaic artist, offering examples from her public and private practice over the past 28 years. A natural entrepreneur, True’s approach to business is rooted in her ongoing quest for creative balance and well-being. The strategies she has developed and employ have allowed her to maintain a sense of creative freedom, travel, create hundreds of projects worldwide, and empower and inspire others.
True offers this unique seminar, delivered in a clear, accessible manner without a lot of jargon, to her fellow creatives who would like to start to or continue to support themselves doing what they love.
Class will focus on business aspects of commissioned work, architectural applications, public art and community projects, but artists selling fine art, decorative and functional work will also benefit. Course materials will include templates for proposals and contracts and easy-to-use worksheets for project pricing, ordering materials and calculating business expenses, overhead and profit.
- Identifying and aligning personal, business and creative goals
- Building an effective resume and portfolio and establishing a market identity
- Presenting work accurately and effectively
- Client relations and interfacing with other design professionals
- Pricing for community-based work vs. private/ public commissions
- Creating project budget, proposals and contracts as well as calculating business expenses, overhead and profit
- Honoring your authentic self and remaining professional
Date: Sun June 2 9:30-4:30
Level:Intermediate/Advanced. This is a professional development seminar and students should have a working knowledge of mosaic making in order to successfully contextualize the information offered.
Cost: $295 – all Materials included
Please contact us for any questions.
Laurel True is an artist and educator specializing in mixed media, glass and ceramic mosaic and public art. She received her BA in African Art and Cultures and has studied at Studio Arte del Mosaico in Ravenna, Italy, Universite Chiek Anta Diop in Dakar, Senegal, Parsons School of Design and the Art Institute of Chicago. True is the co- founder of the Institute of Mosaic Art in Oakland, CA and has fostered education in the mosaic arts through teaching and lecturing around the world. She founded The Global Mosaic Project, a nonprofit whose mission is to foster positive community engagement through the creation of site-specific works of public mosaic art, leaving a legacy of neighborhood beautification, community cultural development and arts training for all ages.
True’s public and commissioned work can be found in private and civic collections as well as in hospitals, in parks and on commercial buildings across the United States and internationally. She has also been known to create work that spontaneously emerges graffiti- like on concrete walls and in unexpected settings and with unexpected materials, many times through spontaneous community participation.
True’s work weaves together fine art and craft based techniques, utilizing both natural and man made materials. Projects often juxtapose themes of beauty and despair, bounty and loss, as well as celebration and ritual. Using found detritus such as asphalt, concrete, brick, glass and other collected rubble, True pieces her installations together with the precision of ancient roman mosaics.
To see more about Laurel True and her examples of her beautiful, inspiring work please check out her website, True Mosaics.